Domain Know How: Banking -Mortgage Loan Overview
Big Data Analytics – Driving value using unstructured data
Big Data has 3 important dimensions – Volume, Variety and Velocity to add Value to the organizations. In the article data Variety dimension will be explored and discussed to understand how Big Data adds value the organizations.
Data Variety can be segmented into two groups –Structured Data such as customer age, income and name, and Un-structured Data such as customer calls, emails, social media comments and tweets, and videos.
The unstructured data can be used to augment the information availability to generate more accurate insights, or it can be used on its own to generate insights. The big data analytics plays an important role in both the aspects.Details